Penguin Update 1.1 Hits the Websites

Google Penguin first update 1.1 has released on 25th May, 2012.
Although it has not affected websites keyword ranking. Because this is the first update to penguin thats why people called it Penguin 1.1 Update.

According to Matt Cutts (Googles Web Spam Team Head), it is a data refresh that only <0.1% English search queries. If you were hit by Google Penguin first update then your websites ranking can recover also.

Google penguin update algorithm aimes at Web Spam and affects only those websites which are violating Google's Predefined quality guidelines.

So SEO guys works smartly and do only White Hat SEO, Don't go for unethical SEO techniques.

Lets just wait for another Google update......

Google analytics old version link is in footer

Don’t be panic, if you did not find analytics old version link. It is added in footer now.

So if you are used to of using old version, then you can use by clicking on that link.

Although google announced that old version will be turned off but because of  huge demand of analytics old version users, GA old version is still available.

Website Inbound/Outbound Link Related Questions asked in SEO interviews

Some interviewer confused interviewee by asking link related questions, so I have tried to give you all link related definitions. Don’t be confused…

Inbound Links (IBL) : - InBoundLinks are those links which are pointing to your website from others site.

For Exp- if site X.com has a link which is pointing to or linked to site Y.com then that link is known as Inbound link for Website Y.com.

Out-Bound Links (OBL):-OutBoundLinks are those links which are on your website but pointing to or linked to other websites.

For Exp- if site X.com has a link which is pointing to or linked to site Y.com then that link is called as Outbound link for site X.com..Outbound link is back-link for site Y.com.

Webpage of site X.com which have outbound links is generally known as Link/Link-Exchange/Resource Page.

Dead Links or Broken Links:- A link on a web page which is permanently unavailable is known as Dead link. Dead link is also known as broken link or that URL is known as Dead URL.

Web links that does not available or not work anymore are known as Dead or Broken or Dangling Link. 404 Error is result of such links.

External Link – Out Bound link is known as external link.

Internal Links – Link that point to the same domain or website on which it exist is called as internal link.

Internal links are generally used to show other part of your website and helps in decreasing bounce rate of a website.

On-Site Links – Internal links are known as On-site links

Off-Line Links – All those links which are printed on Business card, advertisements, user guides, documents, books or any other offline products are known as Off-line links.

In Terms of Link building (Link Exchange):-

One Way Links - Website gets link (IBL) from other’s website. In one way link exchange we don’t give any link to other’s website. One way link exchange can be done through directories submission, article submission, press releases, classifieds, forums, blog commenting etc.

Reciprocal Links – Reciprocal links are those links which are given to your site in exchange of putting their link on our website. 

How to decrease bounce rate for website?

Before we describes the ways of improving the bounce rate. We need to understand that what exactly bounce rate is?

According to Google analytic, Bounce rate is the percentage of single page visits by visitors of your website. In general way, when a user enters into your site and exits from the same landing page without entering into any other page of website, then it is measured in terms of bounce rate.

Avinash kaushik, Web analytics guru says about bounce rate “They came, they puked, they left”.

One thing to note is that bounce rate is for SINGLE PAGE, I mean if a user visits more than one page of the website, then it is not considered as bounce rate. Bounce rate for a single page is different from complete website bounce rate.

Bounce rate less than 20% is very good, more than 35% is not good and website needs to be examined carefully to reduce the bounce rate. If bounce rate is more than 52% than do a deep analysis for complete website (for each and every page) and improve site completely.

For example : if your website bounce rate or web page bounce rate is 33%, then it means that out of 100, only 33 people left your website or webpage without going to another page.

Bounce rate=Single page visits/Total no. of Visits

Some ways to decrease the bounce rate, you can apply are:

· Have a good interlinking of your website so that if user does not find the thing he/she is looking for then in that case they may be interested in any other services/products of your website.

· Website should have good load time.

· Target right keywords for the webpage.

· If your website is using advertisements then ad placement should be on right place.

· Some people also uses the idea of welcome page (“ENTER THE WEBSITE”) through which user enter in the website, but I think it is not a good idea.