Some interviewer confused interviewee by asking link related questions, so I have tried to give you all link related definitions. Don’t be confused…
Inbound Links (IBL) : - InBoundLinks are those links which are pointing to your website from others site.
For Exp- if site X.com has a link which is pointing to or linked to site Y.com then that link is known as Inbound link for Website Y.com.
Out-Bound Links (OBL):-OutBoundLinks are those links which are on your website but pointing to or linked to other websites.
For Exp- if site X.com has a link which is pointing to or linked to site Y.com then that link is called as Outbound link for site X.com..Outbound link is back-link for site Y.com.
Webpage of site X.com which have outbound links is generally known as Link/Link-Exchange/Resource Page.
Dead Links or Broken Links:- A link on a web page which is permanently unavailable is known as Dead link. Dead link is also known as broken link or that URL is known as Dead URL.
Web links that does not available or not work anymore are known as Dead or Broken or Dangling Link. 404 Error is result of such links.
External Link – Out Bound link is known as external link.
Internal Links – Link that point to the same domain or website on which it exist is called as internal link.
Internal links are generally used to show other part of your website and helps in decreasing bounce rate of a website.
On-Site Links – Internal links are known as On-site links
Off-Line Links – All those links which are printed on Business card, advertisements, user guides, documents, books or any other offline products are known as Off-line links.
In Terms of Link building (Link Exchange):-
One Way Links - Website gets link (IBL) from other’s website. In one way link exchange we don’t give any link to other’s website. One way link exchange can be done through directories submission, article submission, press releases, classifieds, forums, blog commenting etc.
Reciprocal Links – Reciprocal links are those links which are given to your site in exchange of putting their link on our website.
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